Fiesta Bowl Branding
Vrbo
In 2022, Vrbo became the new sponsor of the Fiesta Bowl, one of the six bowls that make up the "New Year's Six" bowl games, the top-tier bowl games in college football and part of the College Football Playoff. We also had the chance to design a new Fiesta Bowl logo for this storied and historic bowl game.
A Design Of Homage
The hexagonal shape of the badge is intentional, symbolizing the “New Year’s Six” bowl games. Additionally, the inner elements of the logo pay homage to the beautiful state of Arizona, where the game is held annually. The red and yellow rays on the upper part of the design are a nod to the Arizona state flag, with a desert landscape at dusk featured at the bottom. The road also creates a path to the Fiesta Bowl sun graphic as it sits just just above the mountains. And finally, both the Fiesta Bowl and Vrbo wordmark both feature boldly in the center of the hexagon.
